Toy Story 3 toys brought to life at Toys R Us
Fifteen years after the original ’Toy Story’ movie made it to the big screen, Toys ”R” Us is preparing its stores to celebrate the new instalment of this popular franchise, “Toy Story 3.” This time around, Toys “R” Us will bring the brand to life with toys based on the new characters and exciting new products. With their endearing love for the cast of ’Toy Story’, kids and parents alike, will delight in a visit to the new “Toy Story 3” feature wall at local Toys “R” Us stores.
In 1995, when ’Toy Story’ was released by Pixar in the U.K., it set a new standard for animation and made an overnight sensation of Buzz Lightyear. Toys “R” Us experienced an overwhelming demand, with queues forming outside stores across the UK, so customers could get their hands on toys based on the new ’Toy Story’ characters.
The latest “Toy Story 3” animated movie welcomes back Woody, Buzz and cowgirl Jessie, who are joined by new characters, including Barbie and Ken, a hedgehog named Mr. Prickle pants, and a pink bear called Lots-o’-Huggin’ Bear. Customers will be able to buy toys based on these new and updated characters beginning Tuesday 1st June at any Toys “R” Us store. 
Toys “R” Us will create the ultimate in-store display defining some of the movie’s main characters on massive visual and audio imagery giving fans a unique ’Toy Story’ shopping experience.
Highlights of the new toy lines include, Talking Woody and Talking Jessie, Jet Pack Buzz, a massive range from Lego, along with an exciting range from Imaginext which is exclusive to Toys R Us.
Toys “R” Us, U.K. has the broadest selection of ’Toy Story’ toys available, including dressing up costumes, puzzles, board games, video games, bikes, battery powered cars and many other new items for 2010.
Mike Coogan, Marketing Director, Toys “R” Us, U.K., said “’Toy Story’ appeals to a wide age-range in the children’s market, and our massive 24-foot feature wall featured in all 75 stores nationwide allows us to present the widest assortment of “Toy Story 3” merchandise in an environment that is second to none”.
“’Toy Story’ products have been favourites among children since Toys “R” Us introduced the toy range back in 1995. The latest range, to launch next Tuesday, will see a ’Toy Story’ Pop-up Space Rocket Tent being given Free to those customers spending £75 or more on “Toy Story” products. Toys “R” Us staff across the country are delighted about the launch and are geared up for ’Toy Story’ mania. Anyone who loves ’Toy Story’, will enjoy a trip to Toys “R” Us – the displays will be amazing and the new toy range is very exciting”.
Tags: Pixar Toys, Toy Story 3, Toy Story 3 Toys, Toys R Us