The twins, who have about three thousand supporters on Facebook, claim that young girls are being brainwashed by companies that target them in particular with pink items such as dresses and pink toy fairy wings.

Additionally, the group claims that the media is too focused on WAGs, sexy pop stars, and stick thin models which is making young girls look towards unrealistic role models.

The group identified the Early Learning Centre as one of the largest offenders of creating specifically pink toys.

The ‘Pinkstinks’ campaign believes that while boys toys embrace every avenue from educational to adventure to science, girls toys are much more limited to simply being pretty.

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The study claims that parents spend about 22 minutes a day playing with toys like dolls, bricks, and games, while their children are not playing.

This equates to about two and a half hours a week or five days a year.  Thus, during the seven years that a child is ages four to eleven the parent will play on their own for about a month ten days.

The study also found that parents get angry, although they may not show it, when a child decides to play with the toy they are currently toying with.

Out of the parents surveyed, half stated they preferred Lego with the other half admitting they enjoyed puzzles and games.

The survey included 2,000 parents and was conducted by the Early Learning Centre which additionally found that 25% of parents purchased new toys out of their own boredom and not their child’s.

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This year the Early Learning Centre is offering a free toy with any purchase of products in the star buys range.

This year also sees the launch of the Brilliant Start range, designed specifically for babies. This new range of innovative toys is designed in black and white with bold contrasting colours and graphics to captivate babies. Toys such as the Brilliant Start Activity Table help to encourage babies’ visual development and boost their strength and co-ordination.

The Classic range from the Early Learning Centre, featuring toys made out of wood, tin and fabric, continues to be a best seller with traditional toys such as the Tin Spinning Top, and the Rocking Horse adding a touch of nostalgia to Christmas.

A number of Christmas toys are also on offer to encourage children to use their imagination and creativity including the Snow Queen Palace, featuring towers and balconies. Along with the Magical Figure Set, this is a Christmas must have for imaginative children.

In a similar vein, Early Learning Centre’s Christmas gifts also include the Castle of Courage, an impressive dolls house featuring four towers, turrets, battlements, flagpoles and a working drawbridge, as well as the Jousting Set and the Stomping Battle Rhino, both ideal accompaniments to the Castle.

Early Learning Centre has literally hundred more toys on offer this Christmas all available in store or online, with parents being encouraged to look to the star buys for great value for money and free gifts.

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