Boys toys for all ages selling well at John Lewis
Men’s fashion and boys’ toys were the hot ticket items at John Lewis stores last week according to the popular department store retailer.
The store noted that they experienced a 15% increase in sales over the past week leading up to Saturday compared to the same shopping time period prior to the official Christmas shopping season.
One of the top selling items was a child’s scooter, but John Lewis took care to note that boys’ toys for all ages were top sellers.
Director of selling operations for John Lewis, David Barford stated that the toy department has been the focus of sales all week.
He continued to say that the scooter topped the list alongside remote controlled helicopters and cars, which leads the retailers to believe that dad’s are taking a more active role in toy buying this year. Barford also commented that the dads may be purchasing toys they want to toy around with as well.
Along with boys’ toys, adult male toys such as football tables and air hockey tables also sold in high volumes this week alongside male’s fashion items.
Outside of the men’s department, John Lewis also noted that upholstery, beds, and furniture also sold well up by an astronomical 400% in some stores.
Mending and craft sales also increased in the time period with sewing machines also disappearing off the shelves.
Tags: child’s scooter, John Lewis stores